Building a Profitable Online Business: 3 Mistakes to Avoid

When you’re first starting out selling online, it’s easy to get overwhelmed and confused. With so many “gurus” offering advice, what should you be focusing on first? Sometimes it helps to know which things you shouldn’t be doing, as much as the things that you should. So if building a profitable online business is high on your list of priorities (as opposed to any old online business), here are 3 mistakes to avoid. Don’t think these points only apply to newbies either…..we’ve seen plenty of established businesses making these!

Some mistakes are easier to avoid than others....

Some mistakes are easier to avoid than others….

Trying to do it all
Facebook. Twitter. LinkedIn. YouTube. Google Plus. Tumblr. Vimeo……despite what social media experts would have you believe, you don’t have to be on every social network under the sun. In fact, being on every single social network is probably a bad idea! If you want to build a profitable business online, there’s no point in spreading your resources too thin. Work out where your customers are hanging out, and engage with them on the social networks they’re actually using.

Not following up
So you’ve got Google Analytics installed on your website…..but are you actually using it to follow-up? Do you know how effective your online marketing activities are? Which social networks are driving traffic? Which channels are actually driving sales? If you’re not constantly evaluating your marketing activities against the amount of time and budget your team is spending on them, you’re probably leaving money on the table. In fact, you’re likely throwing money down the drain! Make one person in your team accountable for using, and taking action on Google Analytics. Data without insight is pointless, and insight without action is even worse.

Skimping on Content
You’ve heard it a thousand times before, but when it comes to search engine optimisation….content is king. So forget about tinkering with your website’s meta descriptions and fiddling with meta keywords. If you want to start gaining traction in the search engines and getting more traffic from Google, work out which keywords your prospects are searching for, and find (legitimate) ways to include them in your website content. Product descriptions, buyers’ guides, category pages, blog articles….these all present lots of great opportunities. So do some keyword analysis, plan out your content, and start optimising that lovely content for SEO!

What mistakes have you made since starting your online business? Do you recognise any of the above, or have you others to add? Let us know by tweeting us @icept_tweets, or drop us an email.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Post Navigation